Scholarly Publications
My current research focuses on visual rhetoric in social media. I am also working on a long-term project employing methodologies from the fields of autoethnography, memoir, place studies, and epigenetics.
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Recent publications include a book chapter on hashtag activism in the #iLookLikeAnEngineer movement on Twitter, which began in 2015. I am also researching and writing about tomboy representation in visual media such as Instagram.
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My most recent publication is Reclaiming the Tomboy: The Body, Representation, and Identity. The book is published by Lexington Books. Co-editors are Dr. Erica Dymond and Dr. Jen Harrison.
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Peer-reviewed Books, Book Chapters, and Journal Articles
Wells, H.M. (2023). #iLookLikeAnEngineer: Women reclaiming STEM through hashtag activism. In M. Ames & K. McDuffie (Eds.), Hashtag activism: Case studies of digital protests & online social movements. Logan, UT: Utah State University Press.
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Wells, H.M. (2021). How tomboy Instagram reclaims the tomboy from white, middle-class straight women. In E. Dymond, J. Harrison, & H. Wells (Eds.), Reclaiming the tomboy: The body, representation, and identity. Lanham, MD: Lexington.
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Wells, H.M. (2019). Marvelous power, epic dysfunction: Combining Norse mythology, the Thor comics, and Marvel films in a GE literature course. In S. Eckard (Ed.), Comic connections: Building theme and character. Lanham, MD: Rowman & Littlefield.
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Sockman, B., Carducci, O., Clossey, L., Rauch, G., Wehmeyer, A., Wells, H.M., & White, G. (2018). “Service-learning experiences promote the university strategic mission regardless of discipline or matriculation level.” Journal on Excellence in College Teaching, 29(1), 75–118.
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Other Publications (non-peer-reviewed)
Wells, H.M. (2017). Workplace Writing. Online-only textbook. Dubuque, IA: Kendall Hunt.
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Wells, H.M. (2018–Present). The Workplace Writer. Online-only textbook.
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Wells, H.M. (2021–Present). Composition: An English 103 textbook. Online-only textbook.
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Wells, H.M. (2020–Present). Writing your life history. Online-only textbook for adult-learning course.
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Papers, Presentations, and Panels: National/International
Computers and Writing Conference: Hashtag Activism and Corporate CSR: The Case of #iLookLikeAnEngineer. Paper accepted for 2020 conference in Greenville, NC, May 2020. Conference cancelled due to coronavirus pandemic.
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PCA/ACA: Marvelous families: The Thor & Loki comics as an avenue into college-level literary analysis. Paper presented at 2016 conference in Seattle, WA, March 2016
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Conference of the Rhetoric Society of America: Picturing a scientist in middle school textbooks: A visual rhetoric approach to the problem of gender disparities in STEM. Paper presented at 2012 Conference, Philadelphia, PA, May 2012.
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Thomas R. Watson Conference: “Who’s that lady” (cleaning lady)? The Swiffer and Pledge ad campaigns as evidence of continuing gender stereotyping in television commercials. Part of a panel presented at 2010 Conference, University of Louisville, October 2010.
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Reimagining Girlhood Conference: Picture a scientist: Girls interested in STEM careers talk about obstacles to science dreams. Presented at 2010 Girlhood Studies Conference, SUNY Cortland, October 2010
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Ethnographic & Qualitative Research Conference: Igniting Streams of Learning in Science: Case study of a STEM learning community. Paper presented (with Mary Lou Holly and David Smeltzer) at the 22nd Annual Conference, Cedarville University, June 2010.
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International Lilly Conference on College Teaching: Igniting Streams of Learning in Science: How photography adds richness to case studies. Part of a presentation (with Chris Carman) given at the Lilly Conference, Miami University, November 2009.
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International Conference of Feminisms and Rhetorics: “Don’t you want me, baby?”: The Swiffer ad campaign as evidence of continuing gender stereotyping in TV commercials. Presented at Feminisms & Rhetorics 7th Biennial Conference, Michigan State University, October 2009.
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Conference on Case Study Teaching in Science: Igniting Streams of Learning in Science: Anatomy of the case study. Poster presentation given at 9th Annual Conference on Case Study Teaching in Science, University at Buffalo/State University of New York, September 2008.
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Papers, Presentations, and Panels: Regional/Local
Pennsylvania Conference on Teaching English Language Arts (PCTELA): The Pandemic Players: Using Zoom and Social Media to Plant New Theatre-loving Communities. With D. Brill, J. Dranski, S. Ford-Powell, C. Juckes, I. Kraft, J. Martischang, S. Nichols, & L. Schiffbauer. To be presented at the 2021 Conference in Harrisburg, PA, on October 25.
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Gender and Sexual Minorities Conference: Tomboys on Pinterest: Representation Matters. Paper presented at First Annual Gender and Sexual Minorities Conference, Kutztown University, Kutztown, PA, September 2018.
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Annual Conference of the Mid-Atlantic Popular & American Culture Association: Bill Nye the Stereotype Guy: Challenging the public face of scientists as geeky white males. Paper presented at MAPACA 2015 Conference, Philadelphia, PA, November 2015.
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English Association of Pennsylvania State Universities (EAPSU): The New Faces of Sexism in STEM: What’s the Message from Twitter’s #ILookLikeAnEngineer Social Awareness Campaign? Paper presented at EAPSU Fall Conference, Slippery Rock University, October 4, 2015.
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College English Association of Ohio Conference: Learning communities in the English classroom: Inquiry-based learning for the humanities. Paper presented at CEAO Spring 2011 Conference, Ohio University, April 2011.
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New York State Political Science Association Conference: The Personal is Still Political: Women’s Access to STEM Majors and Careers in the 21st Century. Paper presented at the 65th annual conference, Niagara University, April 2011.
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KSU Celebration of Scholarship: Igniting Streams of Learning in Science. Poster presentation given at Celebration of Scholarship 2009, Kent State University, February 2009.
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Internal Publications
At ESU
Graduate Program in Professional and New Media Writing, East Stroudsburg University English Dept.
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New and Prospective Student Welcome Packet
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Program brochure
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Flyers
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Social Media Campaign Reports
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Web content
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Monthly PDMW Newsletter
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Quarterly Alumni Newsletter
at other schools
Igniting Streams of Learning in Science: Kent State University/Hiram College/University of Akron
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Program brochures
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Web development (particularly Web graphics; some text content): islsohio.org
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Online surveys
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ignition program newsletter
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ISLS Weblog and Media Kit
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Year-end reports
School of Graduate Studies (SGS), Youngstown State University
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Graduate program brochures and catalogue updates
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SGS Web site
Editorial Responsibilities
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English Department, East Stroudsburg University:
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English Department Web content (Spring 2015)
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Professional and Digital Media Writing email campaigns (MailChimp) – Editor and writer, 2013–19
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MA Program and PW track social media campaigns (Hootsuite, Facebook, Twitter) – Editor/Coordinator, part-time contributor (winter and summer breaks), 2013–19
at other schools:
Igniting Streams of Learning in Science, Kent State University/Hiram College/University of Akron
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Program brochures
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Online surveys
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ignition program newsletter
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Research instruments
Undergraduate Studies
Kent State University, Dept. of English (2006)
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Writing and editing of Web copy for updated Web site
School of Graduate Studies
Youngstown State University (2000–2001)
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SGS Web site
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Graduate program brochures and handbook
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Various SGS publications
Dept. of English
Youngstown State University (2001)
Contributed to copy editing of Morris Slavin and Louis Patsouris, eds., Reflections at the End of a Century (Youngstown, Ohio: Youngstown State University, 2002).
Teaching Projects
East Stroudsburg University (English 307)
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Writing Careers Website (www.writingcareers.net) –Editor and designer
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Writing Careers Blog – Editor and occasional contributor